3:I[5613,[],""]
5:I[1778,[],""]
6:I[4171,["948","static/chunks/948-3798edafdd247fe8.js","185","static/chunks/app/layout-9923e59b50e8d186.js"],"Providers"]
4:["slug","influencers-kols-the-new-voice-of-digital-trust-1749034430085","d"]
0:["iu0JMm4wxbWrWRmfORjfC",[[["",{"children":["newsletter",{"children":[["slug","influencers-kols-the-new-voice-of-digital-trust-1749034430085","d"],{"children":["__PAGE__?{\"slug\":\"influencers-kols-the-new-voice-of-digital-trust-1749034430085\"}",{}]}]}]},"$undefined","$undefined",true],["",{"children":["newsletter",{"children":[["slug","influencers-kols-the-new-voice-of-digital-trust-1749034430085","d"],{"children":["__PAGE__",{},["$L1","$L2",null]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","newsletter","children","$4","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/3c89eee6a2d0f2d6.css","precedence":"next","crossOrigin":""}]]}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","newsletter","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},[null,["$","html",null,{"lang":"en","className":"scroll-smooth","children":["$","body",null,{"className":"__className_e8ce0c min-h-screen flex flex-col","children":["$","$L6",null,{"children":["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":[["$","title",null,{"children":"404: This page could not be found."}],["$","div",null,{"style":{"fontFamily":"system-ui,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\"","height":"100vh","textAlign":"center","display":"flex","flexDirection":"column","alignItems":"center","justifyContent":"center"},"children":["$","div",null,{"children":[["$","style",null,{"dangerouslySetInnerHTML":{"__html":"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}"}}],["$","h1",null,{"className":"next-error-h1","style":{"display":"inline-block","margin":"0 20px 0 0","padding":"0 23px 0 0","fontSize":24,"fontWeight":500,"verticalAlign":"top","lineHeight":"49px"},"children":"404"}],["$","div",null,{"style":{"display":"inline-block"},"children":["$","h2",null,{"style":{"fontSize":14,"fontWeight":400,"lineHeight":"49px","margin":0},"children":"This page could not be found."}]}]]}]}]],"notFoundStyles":[],"styles":null}]}]}]}],null]],[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/7d0a2ef52bf801cc.css","precedence":"next","crossOrigin":""}]],"$L7"]]]]
7:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"Hypelet"}],["$","meta","3",{"name":"description","content":"Level up your influence with expert support, viral strategies, and the growth you deserve."}],["$","link","4",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"16x16"}]]
1:null
8:I[1749,["607","static/chunks/607-52f7156a74705245.js","171","static/chunks/app/newsletter/%5Bslug%5D/page-adaf776fa009831a.js"],"Image"]
9:I[5250,["607","static/chunks/607-52f7156a74705245.js","171","static/chunks/app/newsletter/%5Bslug%5D/page-adaf776fa009831a.js"],""]
a:I[8722,["607","static/chunks/607-52f7156a74705245.js","171","static/chunks/app/newsletter/%5Bslug%5D/page-adaf776fa009831a.js"],""]
2:["$","div",null,{"className":"min-h-screen bg-[#1E1E1E] py-24 relative __className_280ea4","children":[["$","div",null,{"className":"max-w-[1000px] mx-auto px-6","children":[["$","div",null,{"className":"-mt-24 text-center relative","children":[["$","div",null,{"className":"relative bg-black w-full z-20 rounded-bl-3xl rounded-br-3xl","style":{"boxShadow":"\n                0 0 20px rgba(191, 247, 71, 0.3),\n                0 0 40px rgba(191, 247, 71, 0.2),\n                0 0 60px rgba(191, 247, 71, 0.1),\n                0 0 80px rgba(191, 247, 71, 0.05)\n              "},"children":["$","h1",null,{"className":"text-[#BFF747] text-[8rem] font-bold tracking-wider relative z-10 leading-none py-8 px-4","children":"NEWSLETTER"}]}],["$","div",null,{"className":"relative h-[500px] bg-black rounded-bl-3xl rounded-br-3xl overflow-hidden -mt-12","children":[["$","$L8",null,{"src":"/images/Element 1.png","alt":"Influencers & KOLs: The New Voice of Digital Trust","fill":true,"className":"object-cover","priority":true}],["$","div",null,{"className":"absolute inset-0 bg-gradient-to-b from-black/0 via-black to-black/0","style":{"mixBlendMode":"multiply"}}]]}]]}],["$","div",null,{"className":"mt-12","children":[["$","div",null,{"className":"flex items-center","children":["$","$L9",null,{"href":"/newsletter","className":"relative backdrop-blur-[40px] bg-[#BFF747]/10 py-2 rounded-[21px] inline-flex items-center justify-start gap-3 transition-all duration-300 group text-[15px] font-medium pl-6 pr-4 hover:scale-105","style":{"boxShadow":"inset 0px 4px 4px 0px #FFFFFF0D"},"children":[["$","div",null,{"className":"absolute left-[-13px] top-1/2 -translate-y-1/2","children":["$","div",null,{"className":"bg-[#222222] rounded-full p-0.5 shadow-lg rotate-[210deg]","children":["$","$L8",null,{"src":"/images/learnmoreicon.png","alt":"Back","width":26,"height":26,"className":"transition-transform duration-300 group-hover:rotate-[-30deg]"}]}]}],["$","span",null,{"className":"text-[#BFF747]","children":"BACK TO NEWSLETTER"}]]}]}],["$","div",null,{"className":"mt-4","children":["$","div",null,{"className":"flex items-center","children":[["$","div",null,{"className":"relative backdrop-blur-[40px] bg-[#BFF747]/10 ml-10 px-4 rounded-[21px] inline-flex items-center justify-start gap-3 transition-all duration-300 group text-[15px] font-medium hover:scale-105","style":{"boxShadow":"inset 0px 4px 4px 0px #FFFFFF0D"},"children":["$","h2",null,{"className":"text-[#BFF747] text-[27px] font-bold","children":"BLOGS"}]}],["$","div",null,{"className":"h-[2px] bg-[#BFF747] flex-grow"}]]}]}]]}],["$","div",null,{"className":"prose prose-lg prose-invert max-w-none","children":["$","div",null,{"children":[["$","h1",null,{"className":"text-[#BFF747] text-[32px] font-extralight mb-8 mt-12","children":"Influencers & KOLs: The New Voice of Digital Trust"}],["$","div",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":[["$","h2",null,{"className":"text-[#BFF747] text-[35px] font-bold mb-6","children":"What’s Happening:"}],"\n",["$","p",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":"In today’s digital world, influencers and Key Opinion Leaders (KOLs) are shaping the way audiences interact with content, products, and ideas. In Web2, these figures build their following through platforms like Instagram, TikTok, and YouTube. In Web3, KOLs have moved into decentralized communities, from Discord servers and Telegram chats to X (formerly Twitter) playing a central role in educating and mobilizing audiences."}],"\n",["$","h2",null,{"className":"text-[#BFF747] text-[35px] font-bold mb-6","children":"Why It Matters:"}],"\n",["$","p",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":"As users become more selective about who they trust online, influencers now carry the weight of credibility. In Web3 especially, where technology is still unfamiliar to many, KOLs help decode complex ideas like NFTs, DAOs, or DeFi. Their content is less about direct promotion and more about transparency, knowledge-sharing, and community trust — all crucial pillars in decentralized ecosystems."}],"\n",["$","h2",null,{"className":"text-[#BFF747] text-[35px] font-bold mb-6","children":"How It Works:"}],"\n",["$","p",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":"Brands and projects no longer rely solely on paid ads or static campaigns. Instead, they partner with influencers and KOLs to:"}],"\n",["$","ul",null,{"className":"list-disc pl-6 mb-8","children":["\n",["$","li",null,{"className":"text-white text-[27px] font-extralight leading-[35px] mb-4","children":"Host Twitter Spaces"}],"\n",["$","li",null,{"className":"text-white text-[27px] font-extralight leading-[35px] mb-4","children":"Co-create educational videos"}],"\n",["$","li",null,{"className":"text-white text-[27px] font-extralight leading-[35px] mb-4","children":"Run giveaways"}],"\n",["$","li",null,{"className":"text-white text-[27px] font-extralight leading-[35px] mb-4","children":"Participate in governance activities"}],"\n"]}],"\n",["$","p",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":"In Web2, this looks like collaborative content and reviews. In Web3, it’s more community-led, with KOLs often involved from the early stages of a project."}],"\n",["$","h2",null,{"className":"text-[#BFF747] text-[35px] font-bold mb-6","children":"The Impact:"}],"\n",["$","p",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":"This shift is redefining digital influence. Today’s audience follows people, not just brands. Whether it’s a gaming creator on YouTube or a DeFi analyst on X, trust is earned through authenticity and consistency. As the lines between traditional and decentralized platforms become more fluid, influencers and KOLs are becoming the bridge — making new ideas accessible and shaping the direction of digital culture."}],"\n",["$","h2",null,{"className":"text-[#BFF747] text-[35px] font-bold mb-6","children":"Looking Ahead:"}],"\n",["$","p",null,{"className":"text-white mb-8 text-[27px] font-extralight leading-[35px]","children":"As both ecosystems grow, the role of KOLs will continue to expand — not just as marketers, but as educators, brand builders, and even product testers. Their deep connection with their communities gives them unique insight into what audiences truly value, making them essential to the future of both Web2 and Web3 marketing."}]]}],["$","div",null,{"className":"w-screen relative left-1/2 right-1/2 bg-[#BFF747] mt-16","children":["$","div",null,{"className":"px-auto py-6 text-center","children":["$","p",null,{"className":"text-black text-[21px] font-semibold leading-[35px]","children":"Hypelet help KOLs scale their influence through smart content, active communities, and digital excellence."}]}]}]]}]}]]}],["$","div",null,{"className":"mt-16","children":["$","$La",null,{}]}]]}]